In this session, Jessica Brylo, trial consultant, and Alicia Campbell will examine the comparative strengths and limitations of big data studies and traditional case testing methods. We'll explore how big data analytics can provide broad insights into win rates, likely verdict outcomes, and juror profile. How can you leverage the strengths of focus groups/mock trials and big data? Which one best fits the case? Where is your money best spent and why? The talk will highlight scenarios where each approach excels and discuss how to integrate both for comprehensive case analysis. Attorneys will learn to make informed decisions about which testing methods best suit their specific case needs.