Jessica Brylo · John Campbell · Alicia Campbell
Focus Groups, Mock Trials, and Big Data – Which one, why, and when?
September 20, 2024 5:30 PM||
In this session, Jessica Brylo, trial consultant, will join with John and Alicia Campbell, trial scientists and attorneys who run big data studies, to discuss comparative strengths and limitations of big data studies and traditional case testing methods, as well as delving into the details of D-I-Y testing.
Big Data is all the rage, but how is it best utilized? What does this mean for traditional focus groups? How should you implement information gleaned from all these testing methodologies to best structure your case?
Further, what if your budget is limited? We will discuss options for small data studies and how to do your own focus groups when you can’t afford a professional.
We will explore:
- What is Big Data?
- How is Big Data different from focus groups and mock trials?
- How big data analytics can provide broad insights into win rates, likely verdict outcomes, and juror profile.
- How can you leverage the strengths of focus groups/mock trials and big data? Which one best fits the case?
- Where is your money best spent and why?
- What is Small Data? And when should you use Small Data?
- How to conduct focus groups and mock trials on your own when you can’t afford to hire them out.
- What do you do with all of the information you learn from focus groups and big data?
The talk will highlight scenarios where each approach excels and discuss how to integrate both for comprehensive case analysis. Attorneys will learn to make informed decisions about which testing methods best suited to their specific case needs.
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