In personal injury, the treatment phase is where most case value is built or lost. Gaps in care, missed appointments, slow medical records, and inconsistent client follow-through all chip away at what a case is actually worth by the time you negotiate. In this session, Matt McClellan, Co-Founder of Hona, breaks down what high-performing PI firms do differently to manage the medical side of a case so demand letters land harder, settlements come in higher, and case managers stop drowning in follow-ups. What you'll learn: The handful of treatment phase moments that move the case value the most How to keep clients consistent with treatment without 30 phone calls a week A practical approach to medical record requests that keeps pace with care How top firms are using systems and automation to compress time to settlement Whether you're a solo PI attorney or running a multi-office firm, you'll leave with practical plays you can put to work on Monday morning.