Steve Linder · Kurt Kerns
TLU Beach 2023 REPLAY - Science Of Persuasion
December 11, 2025 ||
Understanding where your client is, meeting them where they are, and pacing them through the journey of the case – is critical. Failing to gain or losing traction where your client “is” leads to frustration for both litigators and clients. All plaintiffs, defendants, and jurors operate along certain states along a continuum. Quickly where they are, where they need to be, and use the right communication strategy for each milestone.What works in one phase can be detrimental in another.
We will provide an overview of the Neuro Strategies Framework Model as is relates to having the most influential message/approach for each location along the framework.
If you can't attend Live, Watch On Demand