One of the nation’s preeminent trial lawyers and the author of Tire Defect Litigation, Rob Ammons will introduce his strategies on preparing for and winning before trial as he’s learned it from 30 years of record setting settlements and trial successes against some of the biggest defendants in the world. Rob’s talk will focus on the substantive and practical considerations in developing the evidence, narrative, and visual elements that form the chosen trial story, and then executing a strategic plan to build the trial story and get cases resolved for real money—and how to try them if the insurance company gives you the chance.