(A) to accept or to decline (B) to settle or not to settle (C) the “trial number” (D) post verdict case valuation is it guesswork or opinions gained from experience or empirical data based upon jury research??? In this presentation, we will journey together through the various methodologies of learning how we must & need to assess the value of cases, we will “remove the mask” disguising realities in determining the value for given cases regarding “physical pain vs. “physical suffering” vs. “mental pain” vs. “mental anguish” & more.