Maximizing the Damages Award Here is where it all comes together. The bridge set up during jury selection will be crossed to deliver an unstoppable closing argument. The use of answers received during direct and cross will be delivered in a way that resonate in the jury deliberation room. The use of analogies and metaphors will serve as shining examples of why your client is entitled to substantial damages — and why anything less would be unjust. The ability to ask for numbers will be thoroughly explored. And the use of demonstrative exhibits will be featured in this talk.