Most lawyers present a trial as one long story and hope jurors stay engaged from voir dire to verdict. That’s a mistake. Jurors don’t experience a trial as a single narrative. They experience it in short attention windows , shaped by breaks, witnesses, objections, and emotional spikes. So instead of treating trial as one marathon, we break it into 10 distinct segments —just like elite college basketball teams break a game into ten 4-minute wars . Each segment is its own contest. Each segment has a clear objective. And the goal is simple: win more segments than the defense. This program will be an explanation of how, why to do this, and there will be real-world applications.