Most lawyers present a trial as one long story and hope jurors stay engaged from voir dire to verdict.
That’s a mistake.
Jurors don’t experience a trial as a single narrative. They experience it in short attention windows, shaped by breaks, witnesses, objections, and emotional spikes.
So instead of treating trial as one marathon, we break it into 10 distinct segments—just like elite college basketball teams break a game into ten 4-minute wars.
Each segment is its own contest. Each segment has a clear objective. And the goal is simple: win more segments than the defense.
This program will be an explanation of how, why to do this, and there will be real-world applications.