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Sean ClaggettJohn Campbell

Sean Claggett ยท John Campbell

TLU Huntington Beach 2023 Replay - Debunking Jury Myths & To Waive Or Not To Waive Is The Question

TLU Icon February 23, 2024 6:30 PM||TLU n Demand

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Registering for this webinar will give you access to the following programs. Use the same zoom link to watch both programs.

Thursday, Feb 22nd - Debunking Jury Myths

We will address the prevalence of old wives' tales or myths in the legal profession. These are often well-intentioned but lack empirical evidence to support them. One example is the belief that certain demographics of jurors are better or worse for a case, such as liberal vs. conservative or black vs. white jurors. However, we will show the effectiveness of jurors depends entirely on the case and can be determined through empirical analysis. We will also challenge other myths, such as not submitting low economic damages, highlighting bad facts in mini-openings, and starting with the defendant's bad conduct. We will encourage attendees to be open-minded and challenge these myths, as they may not hold true in all cases.

Friday, Feb 23rd - To Waive Or Not To Waive Is The Question

Every case is unique, and there is no one-size-fits-all approach to handling cases. Even small changes in a case can lead to significant differences in outcomes. Therefore, it is important to approach each case with an open mind and make decisions based on data and evidence rather than relying on predetermined strategies or approaches. We will show an example of how omitting an economic damages request in one case led to increased damages and win rate, but in another case, omitting the economic damages request could have decreased damages and win rate. The key takeaway is that there is no Rosetta Stone for handling cases, and every case requires a unique and data-driven approach. We will compare a legal case to a product that needs to be refined and tested before it is presented to the market, which in this case is the jury. We will emphasize the importance of conducting market research to determine the viability of a case and to identify the target audience. Testing the case with real people, gathering data, and refining it accordingly is crucial to ensure success in the courtroom. We will stress the need to move away from guessing and instinctual decision-making and toward evidence-based methods for optimizing a case.

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