Jessica Brylo · Jennifer Larue
TLU Live NYC (Replay) - The Art & Science of DIY Focus Groups: Learn to do them CORRECTLY!
January 8, 2024 6:30 PM||TLU n Demand
Designing the study
- What type of focus group should you run?
- Online vs In-person - how to handle tech setup in either scenario
- What are you wanting to test?
- Why testing too many things at once can backfire
Scripts/Project flow
- What to consider when drafting scripts
- Questionnaire development – when to administer, types of questions to include
- Who should present? What dangers are there of having attorneys play different roles
- How to incorporate your client
Recruiting:
- Why it matters, who recruits, how to build your own database, why Craigslist is NOT valid
- Traps in recruiting that give away who is running the project
- Who to exclude
- What to do if you’re in a small, rural venue and/or have a high profile case
Deliberations
- When to intercede
- What you should look for in the results
